Legal & General Launches Electronic Pre-sale Underwriting Tool for Advisers

Legal & General Launches E-PSU for Advisers

Legal & General (L&G) has announced the launch of its new Electronic Pre-sale Underwriting (E-PSU) tool, now available within Online Protection Connect (OLPC). The tool is designed to support advisers in providing more accurate and immediate protection advice to clients.

Addressing Underwriting Challenges

One of the persistent challenges in protection advice is the uncertainty around client acceptance and premium levels. Traditionally, advisers have had to wait for underwriting decisions, which can delay the process and risk losing client engagement. With comparison sites offering instant answers, there is increasing pressure for the industry to provide faster, clearer responses.

The E-PSU tool aims to address this by giving advisers instant indications of terms for multiple medical conditions, moving beyond the previous tool that was limited to body mass index (BMI) indications. This development comes as the FCA’s interim market analysis highlights a widening protection gap, underlining the need for tools that help more clients access appropriate cover.

Key Features of E-PSU

• 24/7 Access: Advisers can obtain pre-sale indications at any time, enabling greater flexibility.
• Comprehensive Medical Capture: The tool allows for detailed input of medical conditions, supporting complex cases.
• Dynamic Questioning: Clients only answer questions relevant to their circumstances, streamlining the process.
• Consistency: Questions mirror those in OLPC applications, ensuring alignment between pre-sale and application stages.
• Historical Access: Advisers can retrieve previous indications using a unique case reference, reducing duplication of effort.
• Transparency: The tool provides information on potential ratings, required evidence, exclusions, and any premium uplifts.

Advisers have reported that the tool’s ability to handle multiple condition contexts is particularly helpful for clients with complex medical histories. The E-PSU is designed to be straightforward and user-friendly, aiming to reduce inaccuracies and speed up the overall process.

Supporting Adviser-Client Conversations

Accurate pre-sale underwriting is increasingly seen as essential for advisers. By providing immediate answers, the E-PSU tool helps advisers meet client expectations for speed and transparency, building trust and enabling more clients to secure cover.

Advisers can access a demonstration of the E-PSU and use the tool by logging in to OLPC.